Business & BrandingJul 23, 2025
π How Minimalist Built a 3,000 Crore Skincare Brand Without Playing the Usual Marketing Game
Ever feel like every skincare brand is just selling you a story, not a solution? Here's how Minimalist, a Jaipur-based startup, rewrote the rules and built a 3,000 crore empire in just five years-by doing the opposite of what everyone else was doing.