All Blog Posts

You're 28, scrolling through Instagram at a traffic light, when your phone buzzes. It's the auntie from your mom's yoga class. Welcome to India's invisible marriage market — where 90% of unions aren't found on dating apps, but brokered through WhatsApp groups, distant cousins, and neighborhood aunties with better databases than matrimonial sites.

Do you even remember the last ad you saw? Not the sponsored post you scrolled past. The last ad you actually remember—one that made you feel something. For Indians who grew up in the '90s and 2000s, ads weren't just taglines. They were family inside jokes that built trust networks lasting generations.

Remember when buying a bedsheet meant watching a full theatrical performance on TV? When recharging your phone meant chatting with the bhaiya who remembered your name? We called it progress when all of that disappeared. But somewhere between Flipkart's 10-minute delivery and Netflix's autoplay, we deleted something we didn't even know we'd miss.

Think India's business titans are all on LinkedIn, dropping wisdom and sharing wins? Here's a reality check: the real empire builders-the ones moving crores, hiring millions, and shaping the economy-are invisible online. Their companies are household names, but their faces? You'll never see them on your feed.

Ever tried running a business in India only with Slack, dashboards, and endless apps? Good luck. Here's the real secret: most of India's commerce happens on phone calls, handwritten ledgers, and a healthy dose of jugaad-not in the digital playgrounds Silicon Valley loves.

Ever wonder why your local chaiwala is still thriving-even as Starbucks, McDonald's, and big-name chains pop up on every corner? Here's a stat that'll make you look twice: India's street vendors and mom-and-pop shops contribute up to 63% of the country's GDP.

Ever wondered how a startup can become a household name-and a billion-dollar company-without worrying about making money? CRED did just that. But what happens when the music stops and investors start asking, 'So… where's the revenue?'

What if I told you that some of India's most successful businesses run on WhatsApp, paper ledgers, and pure hustle? Here's how Indian SMEs are quietly powering 40% of the nation's workforce without the latest tech-and thriving against all odds.

Ever wondered how a single parcel can travel from a Himalayan village to a Mumbai skyscraper-without getting lost in the chaos? Here's why India spends 14% of its GDP on logistics and how complexity became the secret sauce behind resilience.

Ever feel like every skincare brand is just selling you a story, not a solution? Here's how Minimalist, a Jaipur-based startup, rewrote the rules and built a 3,000 crore empire in just five years-by doing the opposite of what everyone else was doing.

Ever wondered if all these AI tools are making you sharper-or just a little lazier? If you've ever Googled an answer you could have figured out, you're not alone. Here's the uncomfortable truth about outsourcing our brains.

In an era where information is infinite, the real power isn't in what you know-it's in knowing what to use and when. Here's how to turn your knowledge into unstoppable action.

You don't get better by clocking in time. You get better by bleeding, failing, shipping, and doing it all over again. Here's why iterations beat hours every time.

No internship? No problem. The game isn't over - it's just getting interesting. Here's your spicy reality check on building a career without that coveted badge.

From 2 billion to 7.3 billion transactions per month. UPI didn't just digitize payments-it rewired a nation. Discover how India built the world's most successful payment system.

200,000 kirana stores closed in one year. Quick commerce is growing at 48% CAGR. This isn't just competition-it's a transformation of how India shops.

From Netflix to gym memberships, we're drowning in subscriptions. But what if this 'everything-as-a-service' world is rewiring our relationship with ownership itself?

If everyone's learning the same thing, who's creating the future? Discover why real breakthroughs come from builders, not tutorial makers.

From Apple to Coca-Cola, American companies shape how the world shops, thinks, and lives. Here's the psychology behind America's cultural export machine.

We're living in an AI-powered world, yet our education system is still stuck in an era of textbooks and standardized tests. Learn why conventional education no longer aligns with reality.