Word of Mouth - India's Real Job Portal: Your neighbor's WhatsApp, Not LinkedIn

Mayank Singhal
1/8
πŸ”₯ LinkedIn isn't India's job portal. Most jobs here start with chai, not a CV. This thread breaks down how trust, not tech, fills 400 million jobs and why your watchman's WhatsApp matters.
2/8
πŸ‘€ Think LinkedIn is the game? In India, 85-93% of jobs never touch it. Hiring happens in living rooms, panwaadi shops, and WhatsApp groups. If you're not in the loop, you're invisible.
3/8
πŸ”„ "Referral beats rΓ©sumΓ©. Every. Single. Time." A cook brings a cleaner. The watchman's cousin becomes the new guard. It's not informal, it's the original Indian hiring app.
4/8
πŸ’₯ 400 million+ Indians work outside the "system." Their only interview? "Kaam kaisa karta hai?" over chai. No job boards, no ATS. Just trust and stories.
5/8
πŸ’¬ WhatsApp groups are India's true HR. "Need maid? Ping the group." Referrals move faster than any app. A living, breathing, trust-powered network - no login required.
6/8
πŸ‘© Women run this economy. SEWA's 3.2M members, 18 states, zero rΓ©sumΓ©s. Domestic work is built on society whispers, not job fairs. Referral isn't just hiring, it's the safety net.
7/8
πŸ’₯ Why do apps fail? Trust isn't built on ratings. Speed matters when you need a job tomorrow, not next week. "Kaam dekha hai?" > "degree kya hai?" The watchman's word is the only background check.
8/8
πŸ” Formalization is coming: e-Shram, ONDC, new labour codes. But the hiring style? Still chai, still WhatsApp, still "kaam dekha hai?" India's future of work is digital, but the soul stays human.

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