Slack Don't Work - Why 'low-tech' hacks beat enterprise software
Mayank Singhal
1
💡 450 million Indians work outside the formal system.
Deals happen on word-of-mouth, reputation, and "jugaad" - not dashboards.
Trust is the real operating system here.
2
⚙️ WhatsApp isn't just for chatting.
It's India's accidental ERP: 15M+ businesses use it for catalogs, orders, payments, and credit - all in one thread.
No training, no downloads, just business.
3
🧠 Slack, SaaS, and CRMs?
Most tools assume perfect power, fast internet, and tech skills.
But India's reality = patchy broadband, power cuts, and a love for simplicity.
Offline beats online every time.
4
🏗️ Khatabook and Dukaan got millions of signups digitizing ledgers and storefronts.
But most users treat them as helpers - not replacements.
If it doesn't fold into daily habits, it won't last.
5
🛠️ Real life:
Weddings run on WhatsApp groups and calls, not Slack.
Warehouses use paper and group chats, not dashboards.
D2C brands handle orders in spreadsheets and missed calls, not a CRM.
6
🧭 "Efficiency" in India means whatever works when the lights go out.
Personal trust and flexible hacks scale faster than any process or platform.
Low-tech isn't a weakness - it's a strategy.